#ResponsibleChocolate®

More than 400 growers paid above the market.

You buy the chocolate. We pay the premium. That is how we reach more families with the #ResponsibleChocolate, harvest after harvest.

Buy our chocolate
  • 400+small scale growers
  • >70% premiumover the market
  • More familiesgrowing our social impact with each harvest

#ResponsibleChocolate®

Freshly fermented, roasted and ground cacao

Pure chocolates with the rich, complex volatiles of fine cacao — roasted, ground, and tempered just days before you taste them.

Buy our bars
  • Fermeted by uswe control the most important in-farm process
  • Freshly roastedjust like coffee, volatiles show freshness
  • Ground days beforewe process microlots, not mass cacao.

#ResponsibleChocolate®

From the grower, to your table

Fine Colombian cacao, paid above the market, with a name and a QR on every wrapper.

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  • 1–3ingredients, no more
  • 100%cacao nibs, no added cocoa butter
  • A small groweron every wrapper

01 / 03

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No extra cocoa butter One to three ingredients Pure Colombian cacao We pay the grower more Unroasted, no lecithin U.S. shipping, 2–5 business days

GET TO TASTE

Most loved

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Find yours

Which chocolate is mine?

Each bar is different. Choose the one that fits the way you live.

DARK CHOCOLATE 100% UNROASTED CACAO100%

For you if...

100% unroasted cacao

If you care about antioxidants and prefer sugar free chocolates

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DARK CHOCOLATE 80% CACAODARK

For you if...

PURE Dark CHOCOLATE

If 100% is too much but you love dark chocolate.

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DARK MILK CHOCOLATE 60% CACAO – ORANGEMILK

For you if...

Milk dark chocolate

If you like milk chocolate with more cacao content!

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DRINKING CHOCOLATE 100% CACAOMUG

For you if...

Drinking chocolate

If chocolate is a morning or evening ritual!

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Discovery Pack

For the first tasting

Discovery Pack

Nine origin bars in one box. The first Juan Choconat tasting, complete.

  • ×9 origin bars
  • 1–3 ingredients each
  • Free U.S. shipping
$59$68 if bought separately
See what’s in the pack

The nine bars

Free U.S. shipping · 2–5 business days

100% Heirloom 100% Heirloom 100% Unroasted 100% Unroasted 85% Unroasted 85% Unroasted 85% Cayenne 85% Cayenne 80% Cacao 80% Cacao 76% Awarded 76% Awarded 70% Cacao 70% Cacao 67% Hazelnut 67% Hazelnut 60% Orange 60% Orange
HEIRLOOM DARK CHOCOLATE - 100% CACAO HEIRLOOM RESERVE

Flavor in the frame

HEIRLOOM DARK CHOCOLATE - 100% CACAO HEIRLOOM RESERVE

One you'll ask for again.

  • Colombian creolo hybrid cacao trees.
  • No extra cocoa butter.
  • As complex as cacao gets
See the chocolate

PURE & DELICIOUS BARS

To ENJOY

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ENJOY CHOCOLATE AS COMPLEX & SINGULAR AS SPECIALTY COFFEE

TO DRINK

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Mug Discovery

For the mug

Mug Discovery

Four drinking chocolates. Hot or iced. The tasting, in a mug.

  • ×4 drinking chocolates
  • Hot or iced
  • Free U.S. shipping
$42
See what’s in the pack

The four bags

Free U.S. shipping · 2–5 business days

100% Cacao 100% Cacao 80% Cacao 80% Cacao 70% Cacao 70% Cacao Spiced ancestral Spiced ancestral

#ChocolateResponsable

Cacao. Grower. Period.

The purest chocolate, with a name and a QR code.

Every bar has a face

Our heroes

Scan the QR. The name is not decoration.

Claudia Rojas

One face, close to

Claudia Rojas

Palocabildo, Tolima

A grower on the wrapper. Palocabildo cacao, paid above the market.

67% · Hazelnut

Claudia Rojas
67%

Claudia Rojas

Palocabildo, Tolima

67% Hazelnut
Lizardo Murillo
90%

Lizardo Murillo

Palocabildo, Tolima
Sandra Olaya
70%

Sandra Olaya

Planadas, Tolima
Orlando Linares
100%

Orlando Linares

Palocabildo, Tolima
Lucas Tapiero
85%

Lucas Tapiero

San Cayetano, Ibagué

85% Unroasted
Meet the growers

Close to the smallholder

This is how we make chocolate with real social impact

The #ResponsibleChocolate strategy is to work close to the smallholder, pay premiums of up to 80% over the market for their work and quality, control fermentation and drying for a higher sensory expression, and bring that to you in a chocolate that is pure, healthy, and delicious.

Read our story
10+ years with the growers
18 heroes on the wrappers
>400 supported families
#ResponsibleChocolate®

The wrapper is a portrait

The grower is on the face. Not in the small print.

You see them when you buy. The QR is to know them, not to hunt for them.

On the bar
On the bar
On the farm
On the farm

The QR on the wrapper opens their story. Same name. Same farm.

Juan and Natalia, founders of Juan Choconat
2014 Founded

Our story

Born on a farm & Grown from the grower’s hardship.

“If I lose money as a civil engineer and it hits me, imagine the neighbors up the mountain, living in extreme poverty. How are they supposed to get ahead?”

— Hernán, Juan’s father

In 2014, Juan and Natalia visited Hernán’s farm — abandoned for eight years because of the violence. Seeing the cacao sacks piled up, Hernán said something that changed everything. That day, Juan Choconat was born.

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A few people in love with #ChocolateResponsable

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